Custom Domains vs Branded Subdomains: Speed, Trust, and SEO for Indian Brands
How to transition from instant live subdomains to custom apex domains with automated SSL and DNS verification without losing search rankings.
When launching a new e-commerce store, speed-to-market is critical. Having an immediate live URL allows you to start testing ads, sharing links on Instagram bio, and taking early orders before your custom domain DNS is fully propagated.
1. Day One: Instant Subdomain & Path Routing
With Relaycial, your store is instantly accessible via yours.relaycial.com and relaycial.com/s/yours with pre-configured wildcard SSL certificates.
2. Scaling Up: 1-Click Custom Domain Pointing
When you are ready to point your primary domain (e.g. mystore.in), simply add a single DNS A-record pointing to Relaycial’s server IP. Our background verification worker verifies DNS health and auto-activates the domain without downtime.
Ready to take orders with 0% platform GMV fees?
Start your online store today on Relaycial with instant live subdomains, Razorpay, and COD ledger.
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